tend

Your friends miss you.

A quiet signal layer for the people you don't want to drift from. Tend reads your Messages locally on your Mac and nudges you before too much time passes.

Private by default. Message bodies stay on your Mac. Local-first Privacy

Why now

Connection is thinning.

You can feel it before you can name it.

1 in 6

people on the planet experienced loneliness last year. It is now a measurable public-health risk.

WHO Commission on Social Connection · 2025

21%

of U.S. adults report serious loneliness.

Harvard HGSE / MCC · 2024

+53%

more Americans eat every meal alone than in 2003.

Harvard Gazette citing ATUS / WHR · 2025

Sources: U.S. Surgeon General advisory, WHO 2025 report release, Harvard HGSE loneliness findings, Harvard meal-sharing coverage.

How it works

Read locally. Notice drift. Nudge daily.

The Mac does the reading. Your iPhone gets the companion layer through your own iCloud.

  1. Reads

    The Messages archive on your Mac. Message bodies stay on-device.

  2. Notices

    Who's close, who's cooling, who's almost gone.

  3. Nudges

    Morning, midday, evening. A short list to act on. Then back to Messages.

The ask

In a hand-rolled beta.

Five quick questions. We read each and every one, reply directly by email, usually within 72 hours.

Is a Mac your primary computer?
Is iMessage how you mostly talk to close friends and family?
How many people do you actively try to stay close to?
A little housekeeping

Required for the beta: product updates and beta communications. Everything else is optional.